Leveraging the Power of “Brand Name” Customers to Grow Your Small Business

When I started my small business seven years ago, I had the good fortune to have a well-known and respected company as my first customer. Compared to my local competitors whose clients were composed of local companies who were unknown outside of our city, I had a distinct competitive advantage as I competed for local and out of town business.

The bottom line is this: It’s a lot easier to sign up new business when you have a marquee client or two. It’s just simple psychology; people rationalize that a brand name customer would not associate with a business who could not deliver at a high level.

Consider some of the additional benefits of having brand name clients:

When introducing your company, you can mention that you do business with well known customers such as ABC Co etc, and this generates instant interest and dialogue.

Having a high-profile client or two forces you to systemize your business processes in order to sell to, communicate with, and service your name brand client’s needs at the high level they expect. And that’s a good thing.

You can list your brand name customers on your web site to generate instant credibility.

You can mention your brand name customers in your marketing material.

It makes it a lot easier to garner additional brand name customers.

Brand name customers typically pay their bills on time!

It’s likely that the people you would deal with in brand name organization have connections working at other name brand organizations. Treat them well, and it is a distinct possibility they will recommend you to appropriate contacts. Referrals are the ultimate compliment and the best way to grow your business.

Once you have your foot in the door with a brand name client, there is potential to do additional business with them, providing an opportunity for you to expand your service or product offerings.

You will find it easier to attract high-quality employees. This is another psychological fact: People take pride in their work, and working for a business that has high profile clients makes people feel like they’re working for a quality business. And there’s nothing duplicitous about this, because if you have a high-profile client, you are that high quality business.

As a small business owner, having a marque client provides you with a certain sense of accomplishment… and accomplishment is the very stuff that future success is bred from.

So you might consider making a list of 10 high-profile companies that you the potential to do business with. Identify specific sales and marketing strategies that will allow you to introduce your product or service to the correct decision maker, and begin the process.

A note of caution however: Don’t expect this process to occur overnight. It’s likely to be a long drawn-out affair…but like many worthwhile things in life, it’s worth your investment of time and effort.

And one more note of caution: While you are courting marquee clients, make sure you continue to add non-marquee clients to your customer base. It’s all about balance.

Increased Confidence Benefits All Business Women

At one time or another, many successful women business owners worked for someone else. Often, they spent a good deal of time learning the ropes in the corporate world. Time after time, one important lesson was learned: developing the tools to influence others would be immeasurably important to their success.

Before women held positions in upper management, they had to find ways to encourage teamwork and to complete objectives by influencing co-workers. They might not have had the “authority” to tell others what to do, so they learned other ways to get things done. Many business women have always instinctively known that building relationships would be an important part of any success they might enjoy.

An Ivy League graduate and a member of management in a Fortune 500 company, Elise decided to quit her job and invest her savings in a business of her own. She would follow the type of business plan she had always used. When success was not forthcoming, she was totally baffled. “What was she doing wrong? Why isn’t this working? Who can help me to figure this out?” Elise recognized it was time to call in the cavalry and she relied on a professional in the field of success coaching.

Working side-by-side with her success coach, Elise was able to take an objective look at her management style, relationship-building, salesmanship, organizational skills and many other ingredients important to achieving success. Each area was analyzed carefully and her success coach gave her the confidence to try new things.

Although she had always considered herself a very confident person, Elise discovered she had no idea how to instill confidence in her staff. Without a successful staff, her venture would surely fail. With the help of her success coach, this woman business owner learned how to influence her staff in ways she had never thought of. The staff became more confident, business improved and the company was well on its way to success.

Even an experienced business woman can learn through the tools offered by success coaching. Learning how to influence people and increase confidence levels proved a successful formula for Elise’s business and it can do the same for you.

7 Facts About Internet Business

The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers.

It is a “network of networks” that consists of millions of private and public, academic, business, and government networks of local to global scope that are linked by copper wires, fiber-optic cables, wireless connections, and other technologies. The Internet carries various information resources and services, such as electronic mail, online chat, file transfer and file sharing, online gaming, and the inter-linked hypertext documents and other resources of the World Wide Web (WWW).

The world population is currently 6.3 billion. About 1.3 billion of the world population are internet users. About 300 billion searches a year are currently performed on the internet. Last year alone $ 200 billion worth of sales took place on the internet.

The Internet Business Model is doing business using the internet.

Fact No 1:-

Internet marketing for online businesses is the largest opportunity available in our world today because it leverages the world’s largest market place – The Internet – The World Wide Web.

Fact No 2:-

It makes use of the most powerful media on the earth today – The Internet. Your entire business can be automated.

Fact No 3:-

It is the most profitable business because production costs are so low compared to a traditional business. You make a product once and you sell it over and over and over again.

Fact No 4:-

It never stops. You can make money while you sleep. Your “shop front – your domain” on the internet is open 24/7 for business.

Fact No 5:-

It requires very little investment to get started. In fact you can start with no money – just ideas and still make money.

Fact No 6:-

It is low risk. You cannot break the internet so you can afford to make mistakes and still succeed.

Fact No 7:-

The Internet Business Model can be done by anyone. It is not restricted to a select few. There are no barriers to entry.

Everything you need to know about how to start an internet business can be learned and the information is widely available.